Monday, March 23, 2009

Blue Beetle: Too early to survive into the future?


With newspapers swiftly giving up the ghost and book publishers heading down the same road, ereaders can't really get here soon enough. Really, they ought to be giving them away because, while few people are willing to plunk down the money, those who have them seem to love them.

I believe that within a decade ereaders will be in most serious readers' hands. And I also believe that this will, over all, be good for content. And I also believe that, while good for print, it will be even better for comics.

Piggybacking on what Ben said last month, comics may in fact save comics. I'm thinking specifically of Blue Beetle.

Blue Beetle

Ben's been lending me his BB trades and really, even ignoring the fact that the writing and art and story are all good (really good), this book should be a homerun.

Check it out: The hero's a teenage boy. It's mostly about him and his friends. And occasionally Batman. He's got cool powers but normal kid problems too.

Blue Beetle is the modern equivalent to Spider-Man. Teenage kid falls into superpowers and must adapt.

Traditional superhero comics' main target audience is still adolescents, right? Blue Beetle is one of their own and hella cool. He's got a strong girl friend (note the space) so girl comics readers should be into it too.

In other words, this book is the perfect comic book. Commercially, it's covered in kevlar.

But it's been canceled.


I assume it's because the cost of comics is just too dang high.

And moving comics into an ereader? You can cut the price as low as you want, really, and still make a profit. You can, as Ben said, increase the total amount of comics sold severalfold.

And this is just a DC project I'm talking about.

I'm the indie guy here so let's pause for a minute and think what widely available ecomics can do for traditional print (ie, nonweb) guys. With e-ink and the nearpaper experience offered by new ereaders, the huge expenses involved in getting work in print will dramatically fall and more indie artists will have a shot at making a living. Or something close to a living.

This is a boon. And as popularity increases, we'll see color arrive and the future will be here.

I just hope Jaime makes it that long....


B.G. Christensen said...

There's a good chance he will--between the backup series reviving his solo series and the character's appearances in the new Batman cartoon (and accompanying action figure), DC seems invested in keeping him alive.

Th. said...


They should be. He looks like a goldmine from here.

Spencer Ellsworth said...

He sounds like Invincible.

Th. said...


I don't know who that is, so maybe you should write a post.

Th. said...


Now I know who that is and I see the connection. Although so far I like Jaime better.